ROLLED OUT
ROLLED OUT
ROLLED OUT
Fleet Management
Fleet Management
Fleet Management
Fleet Management
Optimized matching through UX, enabling faster, smarter results
Optimized matching through UX, enabling faster, smarter results
Optimized matching through UX, enabling faster, smarter results
Optimized matching through UX, enabling faster, smarter results
In this project, I was responsible for designing the MVP of a fleet management platform from the ground up. The solution leveraged a proprietary algorithm that revolutionized the way vehicles and delivery needs were matched offering a significant competitive edge in the logistics space. My role was pivotal in translating this technical advantage into a seamless user experience. From initial user flows to interface design, I ensured the matching process was intuitive, efficient, and aligned with operational realities. The result was a product that not only showcased the power of the algorithm but also delivered tangible value to users through thoughtful UX.
In this project, I was responsible for designing the MVP of a fleet management platform from the ground up. The solution leveraged a proprietary algorithm that revolutionized the way vehicles and delivery needs were matched offering a significant competitive edge in the logistics space. My role was pivotal in translating this technical advantage into a seamless user experience. From initial user flows to interface design, I ensured the matching process was intuitive, efficient, and aligned with operational realities. The result was a product that not only showcased the power of the algorithm but also delivered tangible value to users through thoughtful UX.
In this project, I was responsible for designing the MVP of a fleet management platform from the ground up. The solution leveraged a proprietary algorithm that revolutionized the way vehicles and delivery needs were matched offering a significant competitive edge in the logistics space. My role was pivotal in translating this technical advantage into a seamless user experience. From initial user flows to interface design, I ensured the matching process was intuitive, efficient, and aligned with operational realities. The result was a product that not only showcased the power of the algorithm but also delivered tangible value to users through thoughtful UX.
In this project, I was responsible for designing the MVP of a fleet management platform from the ground up. The solution leveraged a proprietary algorithm that revolutionized the way vehicles and delivery needs were matched offering a significant competitive edge in the logistics space. My role was pivotal in translating this technical advantage into a seamless user experience. From initial user flows to interface design, I ensured the matching process was intuitive, efficient, and aligned with operational realities. The result was a product that not only showcased the power of the algorithm but also delivered tangible value to users through thoughtful UX.
Role
Role
Role
Designer
Designer
Designer
Timeline
Timeline
Timeline
09 Months
09 Months
09 Months
Skills
Skills
Skills
Product Design | UX/UI
Stakeholder Management
User Research & Testing
Interactive Prototyping
Development Support
Product Design | UX/UI
Stakeholder Management
User Research & Testing
Interactive Prototyping
Development Support
Product Design | UX/UI
Stakeholder Management
User Research & Testing
Interactive Prototyping
Development Support
Problem
Problem
Problem
In a highly competitive digital landscape, matchmaking platforms often struggle to balance algorithmic efficiency with user satisfaction. There is a need to enhance the overall user experience while optimizing the performance of matchmaking algorithms to ensure fast, accurate, and contextually relevant matches that meet user expectations and drive long-term engagement.
In a highly competitive digital landscape, matchmaking platforms often struggle to balance algorithmic efficiency with user satisfaction. There is a need to enhance the overall user experience while optimizing the performance of matchmaking algorithms to ensure fast, accurate, and contextually relevant matches that meet user expectations and drive long-term engagement.
In a highly competitive digital landscape, matchmaking platforms often struggle to balance algorithmic efficiency with user satisfaction. There is a need to enhance the overall user experience while optimizing the performance of matchmaking algorithms to ensure fast, accurate, and contextually relevant matches that meet user expectations and drive long-term engagement.
In a highly competitive digital landscape, matchmaking platforms often struggle to balance algorithmic efficiency with user satisfaction. There is a need to enhance the overall user experience while optimizing the performance of matchmaking algorithms to ensure fast, accurate, and contextually relevant matches that meet user expectations and drive long-term engagement.
RESEARCH & INSIGHTS
RESEARCH & INSIGHTS
RESEARCH & INSIGHTS
RESEARCH & INSIGHTS
To ground our design decisions in real-world needs, we conducted in-depth research combining competitive analysis, user interviews, and industry insights. We benchmarked leading platforms including Uber Freight, Loadlink, Loadsmart, and Everoad to identify best practices and experience gaps across the digital freight landscape. Using the various framework, we systematically assessed each platform’s approach to load matching, user onboarding, and operational transparency.
These findings were enriched through targeted interviews with logistics managers and dispatchers, helping us uncover pain points around inefficient workflows, lack of trust in algorithmic matches, and limited visibility into ongoing operations. Together, this research shaped a clear opportunity to design a more intuitive and responsive matchmaking experience.
To ground our design decisions in real-world needs, we conducted in-depth research combining competitive analysis, user interviews, and industry insights. We benchmarked leading platforms including Uber Freight, Loadlink, Loadsmart, and Everoad to identify best practices and experience gaps across the digital freight landscape. Using the various framework, we systematically assessed each platform’s approach to load matching, user onboarding, and operational transparency.
These findings were enriched through targeted interviews with logistics managers and dispatchers, helping us uncover pain points around inefficient workflows, lack of trust in algorithmic matches, and limited visibility into ongoing operations. Together, this research shaped a clear opportunity to design a more intuitive and responsive matchmaking experience.
To ground our design decisions in real-world needs, we conducted in-depth research combining competitive analysis, user interviews, and industry insights. We benchmarked leading platforms including Uber Freight, Loadlink, Loadsmart, and Everoad to identify best practices and experience gaps across the digital freight landscape. Using the various framework, we systematically assessed each platform’s approach to load matching, user onboarding, and operational transparency.
These findings were enriched through targeted interviews with logistics managers and dispatchers, helping us uncover pain points around inefficient workflows, lack of trust in algorithmic matches, and limited visibility into ongoing operations. Together, this research shaped a clear opportunity to design a more intuitive and responsive matchmaking experience.
To ground our design decisions in real-world needs, we conducted in-depth research combining competitive analysis, user interviews, and industry insights. We benchmarked leading platforms including Uber Freight, Loadlink, Loadsmart, and Everoad to identify best practices and experience gaps across the digital freight landscape. Using the various framework, we systematically assessed each platform’s approach to load matching, user onboarding, and operational transparency.
These findings were enriched through targeted interviews with logistics managers and dispatchers, helping us uncover pain points around inefficient workflows, lack of trust in algorithmic matches, and limited visibility into ongoing operations. Together, this research shaped a clear opportunity to design a more intuitive and responsive matchmaking experience.
Mind Mapping
Mind Mapping
Mind Mapping
Mind Mapping
Scenario Mapping
Scenario Mapping
Scenario Mapping
Scenario Mapping
User Interviews
User Interviews
User Interviews
User Interviews
Desk Research
Desk Research
Desk Research
Desk Research
Competitive Analysis
Competitive Analysis
Competitive Analysis
Competitive Analysis
Industry Insights
Industry Insights
Industry Insights
Industry Insights
SOLUTION
SOLUTION
SOLUTION
We designed a fleet management MVP that served three key user groups: shippers, carriers, and drivers. By simplifying a powerful matching algorithm into intuitive, role-specific interfaces, we enabled faster, more transparent, and more efficient operations across the logistics workflow
We designed a fleet management MVP that served three key user groups: shippers, carriers, and drivers. By simplifying a powerful matching algorithm into intuitive, role-specific interfaces, we enabled faster, more transparent, and more efficient operations across the logistics workflow
We designed a fleet management MVP that served three key user groups: shippers, carriers, and drivers. By simplifying a powerful matching algorithm into intuitive, role-specific interfaces, we enabled faster, more transparent, and more efficient operations across the logistics workflow
We designed a fleet management MVP that served three key user groups: shippers, carriers, and drivers. By simplifying a powerful matching algorithm into intuitive, role-specific interfaces, we enabled faster, more transparent, and more efficient operations across the logistics workflow
KEY HIGHLIGHTS
✅ Designed the entire MVP from scratch for three distinct user roles
✅ Designed the entire MVP from scratch for three distinct user roles
✅ Designed the entire MVP from scratch for three distinct user roles
✅ Designed the entire MVP from scratch for three distinct user roles
✅ Created 50+ user flows covering end-to-end journeys
✅ Created 50+ user flows covering end-to-end journeys
✅ Created 50+ user flows covering end-to-end journeys
✅ Created 50+ user flows covering end-to-end journeys
✅ Delivered 350+ high-fidelity screens, including desktop and mobile
✅ Delivered 350+ high-fidelity screens, including desktop and mobile
✅ Delivered 350+ high-fidelity screens, including desktop and mobile
✅ Delivered 350+ high-fidelity screens, including desktop and mobile
✅ Developed tailored dashboards and interaction patterns to support role-specific needs
✅ Developed tailored dashboards and interaction patterns to support role-specific needs
✅ Developed tailored dashboards and interaction patterns to support role-specific needs
✅ Developed tailored dashboards and interaction patterns to support role-specific needs
THE PROCESS
THE PROCESS
THE PROCESS
Information Architecture
Information Architecture
Information Architecture
Wireframing
Wireframing
Wireframing
Wireframing played a critical role in translating complex logistics workflows into clear, user-friendly interfaces. Starting with low-fidelity sketches, we mapped out end-to-end journeys for shippers, carriers, and drivers focusing on clarity, efficiency, and role-specific needs. These early structures helped us align stakeholders, validate functionality, and ensure that the platform supported real-world decision-making before moving into visual design.
Wireframing played a critical role in translating complex logistics workflows into clear, user-friendly interfaces. Starting with low-fidelity sketches, we mapped out end-to-end journeys for shippers, carriers, and drivers focusing on clarity, efficiency, and role-specific needs. These early structures helped us align stakeholders, validate functionality, and ensure that the platform supported real-world decision-making before moving into visual design.
Wireframing played a critical role in translating complex logistics workflows into clear, user-friendly interfaces. Starting with low-fidelity sketches, we mapped out end-to-end journeys for shippers, carriers, and drivers focusing on clarity, efficiency, and role-specific needs. These early structures helped us align stakeholders, validate functionality, and ensure that the platform supported real-world decision-making before moving into visual design.
Wireframing played a critical role in translating complex logistics workflows into clear, user-friendly interfaces. Starting with low-fidelity sketches, we mapped out end-to-end journeys for shippers, carriers, and drivers focusing on clarity, efficiency, and role-specific needs. These early structures helped us align stakeholders, validate functionality, and ensure that the platform supported real-world decision-making before moving into visual design.
Designs
Designs
Designs
Building on validated wireframes, we translated user journeys into high-fidelity mockups that balanced usability with visual clarity. Each screen was designed to reflect real-world logistics scenarios providing shippers, carriers, and drivers with role-specific dashboards, streamlined actions, and clear system feedback. The final UI not only brought the product to life but ensured consistency, scalability, and developer readiness across web and mobile
Building on validated wireframes, we translated user journeys into high-fidelity mockups that balanced usability with visual clarity. Each screen was designed to reflect real-world logistics scenarios providing shippers, carriers, and drivers with role-specific dashboards, streamlined actions, and clear system feedback. The final UI not only brought the product to life but ensured consistency, scalability, and developer readiness across web and mobile
Building on validated wireframes, we translated user journeys into high-fidelity mockups that balanced usability with visual clarity. Each screen was designed to reflect real-world logistics scenarios providing shippers, carriers, and drivers with role-specific dashboards, streamlined actions, and clear system feedback. The final UI not only brought the product to life but ensured consistency, scalability, and developer readiness across web and mobile
Building on validated wireframes, we translated user journeys into high-fidelity mockups that balanced usability with visual clarity. Each screen was designed to reflect real-world logistics scenarios providing shippers, carriers, and drivers with role-specific dashboards, streamlined actions, and clear system feedback. The final UI not only brought the product to life but ensured consistency, scalability, and developer readiness across web and mobile
IMPACT & VISION
This platform was built not just to streamline freight operations, but to unlock untapped economic and environmental value in the industry. By targeting underutilized capacity and promoting smarter load matching, the solution aims to make a measurable difference for carriers, shippers, and the planet.
This platform was built not just to streamline freight operations, but to unlock untapped economic and environmental value in the industry. By targeting underutilized capacity and promoting smarter load matching, the solution aims to make a measurable difference for carriers, shippers, and the planet.
This platform was built not just to streamline freight operations, but to unlock untapped economic and environmental value in the industry. By targeting underutilized capacity and promoting smarter load matching, the solution aims to make a measurable difference for carriers, shippers, and the planet.
This platform was built not just to streamline freight operations, but to unlock untapped economic and environmental value in the industry. By targeting underutilized capacity and promoting smarter load matching, the solution aims to make a measurable difference for carriers, shippers, and the planet.
🚛 Unlock 15.3M empty shipments annually
🚛 Unlock 15.3M empty shipments annually
🚛 Unlock 15.3M empty shipments annually
🚛 Unlock 15.3M empty shipments annually
📈 Help carriers increase margins and offer competitive shipper pricing
📈 Help carriers increase margins and offer competitive shipper pricing
📈 Help carriers increase margins and offer competitive shipper pricing
📈 Help carriers increase margins and offer competitive shipper pricing
🌱 Cut 1 million tonnes CO₂e from highways each year
🌱 Cut 1 million tonnes CO₂e from highways each year
🌱 Cut 1 million tonnes CO₂e from highways each year
🌱 Cut 1 million tonnes CO₂e from highways each year
♻️ Be 100% carbon neutral by offsetting all load emissions
♻️ Be 100% carbon neutral by offsetting all load emissions
♻️ Be 100% carbon neutral by offsetting all load emissions
♻️ Be 100% carbon neutral by offsetting all load emissions
IMPACT & VISION
IMPACT & VISION
IMPACT & VISION
Curious to know more?
I'm happy to dive deeper into the design decisions, insights,
and impact just reach out!
Curious to know more?
I'm happy to dive deeper into the design decisions, insights,
and impact just reach out!
Curious to know more?
I'm happy to dive deeper into the design decisions, insights, and impact just reach out!
Curious to know more?
I'm happy to dive deeper into the design decisions, insights, and impact just reach out!
Next Project
Next Project
Next Project
Dashboards
Dashboards
Dashboards
Build interfaces backed by data, led by users
Build interfaces backed by data, led by users
Build interfaces backed by data, led by users
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