Hey, I’m Ashwin a digital product designer and a strategist

bridging perspectives from New Delhi and Milan.

I’ve spent the last 9 years gathering a mix of professional experiences, and for the past 5, I’ve been deep in the world of design working with startups and established brands to bring ideas to life.

Design, for me, isn’t just a buzzword or a business trend it’s something that inspires me daily. It’s in the small, quiet moments: the layout of a train ticket machine that just works, the way an app knows what you need before you do, or the satisfying click of a well-designed lid.

The funny thing is, the best design often goes unnoticed it’s so intuitive, it disappears into the background. And maybe that’s the point. In a world full of noise, I’m drawn to the simplicity and elegance of things that just work.

I’ve always had a thing for business that’s what I studied during my BBA but I knew early on that I was also wired creatively.

After a good share of experimenting, failing, pivoting (and a few personal double diamond journeys), I found my sweet spot in product design.

It’s that rare space where business meets creativity, and when they don’t naturally meet, I enjoy being the bridge. It’s where I get to bring strategy and design together to solve real problems the kind that make a difference.