Hey, I’m Ashwin, a digital product designer and strategist bridging perspectives from New Delhi and Milan.

I’ve spent the last 9 years gathering a mix of professional experiences, and for the past 5, I’ve been deep in the world of design — working with startups and established brands to bring ideas to life.

Design, for me, isn’t just a buzzword or a business trend it’s something that inspires me daily. It’s in the small, quiet moments: the layout of a train ticket machine that just works, the way an app knows what you need before you do, or the satisfying click of a well-designed lid.

The funny thing is, the best design often goes unnoticed it’s so intuitive, it disappears into the background. And maybe that’s the point. In a world full of noise, I’m drawn to the simplicity and elegance of things that just work.

I’ve always had a thing for business that’s what I studied during my BBA but I knew early on that I was also wired creatively.

After a good share of experimenting, failing, pivoting (and a few personal double diamond journeys), I found my sweet spot in product design.

It’s that rare space where business meets creativity, and when they don’t naturally meet, I enjoy being the bridge. It’s where I get to bring strategy and design together to solve real problems the kind that make a difference.